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Rosso Primitivo 2007

Rosso Primitivo 2007

I bought this wine because of the timeliness, name and price. I didn’t expect much. The wine, “Mommy’s Time Out,” seemed like an odd name for a wine that is a product of Italy. But there I was–the week before Mother’s Day–strolling the aisles of a wine store studying labels and the wine was marked $2 off. The phrase “Mommy’s Time Out” sounded so American.

I looked up “time out” and “timeout” in the online Oxford Dictionary. The only definitions referred to sports. I can only surmise that at some point the phrase was absorbed into child rearing and then, eventually, adopted into the vernacular for other uses. And somewhere along the line, this vintner latched onto it as a marketing idea. But I speculate.

I bought the red–rosso primitivo–but the label reveals nothing about the grapes. The wine is bottled by CMSPA in the Montorso Vicentino region of Italy. I wish I could tell you more, but I could find nothing else online. Perhaps that won’t matter.  (The producer also makes a Mommy’s Time Out pinot grigio.) The site reveals little and is unlike the fancy whiz-bang web sites of other winemakers. This site is, frankly, amateurish.

The Wine Cask blog was blunt: “Unfortunately, the label is the best part about this wine.” The wine’s finish had an off taste. I feared something too fruity, too sweet. It was neither.

Maybe you’d give this wine to a new mom in a basket with other goodies–and because she’s breastfeeding, she won’t drink it anyway. For $9 (sale price), it’s worth the laugh because of its name. But be sure to include a better wine for mom’s palate. I bet many moms are more sophisticated than this and would appreciate something finer than this.

I wanted to end with a clip of The Rolling Stones “Mother’s Little Helper,” but the blokes have tight control over their property.


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